Graphic Design
Creative Direction & Marketing Design
Developed and executed digital marketing and design strategies to grow Hynes Bay Outdoor Products, a small business built around a patented product. Created cohesive brand visuals, established new social media channels, produced advertisements, and managed audience engagement to strengthen visibility and connection with customers.
Year :
2020-Present
Industry :
Outdoor & Sporting Goods
Client :
Hynes Bay Outdoor Products
Skills Used :
Adobe Illustrator, Photoshop, InDesign, Premiere Pro, Canva, Meta Business Suite, Social Media Strategy, Copywriting, Illustration, Video Editing, Content Planning, Asset Organization.
Goal :
Strengthen brand identity, expand online presence, and communicate product value through consistent, engaging, and educational content. This included clarifying the brand voice, improving visual cohesion, and reaching new audiences across multiple platforms.
My Role :
Creative direction, graphic design, illustration, video editing, content writing, social media management, and marketing strategy. Responsible for visual design, copywriting, and captioning across social platforms, selecting hashtags, answering comments, and organizing reusable brand assets, text, and content ideas for future campaigns.
Process :
Brand Assessment & Visual Direction: Evaluated existing brand materials and began developing a more cohesive visual identity. Refined color palette, typography, and layout approach while modernizing assets for consistency across print and digital platforms.
Content Creation & Platform Setup: Created and managed new social media accounts to expand the brand’s presence beyond Facebook. Designed and scheduled posts, reels, and paid ads to highlight the product’s features and uses.
Illustration & Animation: Created digital illustrations of the product for ads and explainer visuals. Built lightweight animated graphics in Photoshop and Premiere Pro to convey product function.
Print & Packaging Design: Adapted and updated packaging layouts, magazine advertisements, and booth banners to align with refreshed brand visuals and new size requirements.
Video Production: Helped plan, capture, and edit promotional videos for Meta ads, social media, and trade show use.
Performance Awareness: Tracked engagement and ad performance across platforms to identify trends and refine visual strategies for stronger audience connection and brand growth.
Outcome :
The new digital presence increased audience engagement and improved the brand’s visual consistency and storytelling. The materials are now used across social media, trade show displays, and print advertisements, supporting ongoing growth and awareness for the business.
This project demonstrates my ability to translate complex product concepts into engaging visual stories that connect design, marketing, and communication strategy.
More Projects - Coming Soon
Graphic Design
Creative Direction & Marketing Design
Developed and executed digital marketing and design strategies to grow Hynes Bay Outdoor Products, a small business built around a patented product. Created cohesive brand visuals, established new social media channels, produced advertisements, and managed audience engagement to strengthen visibility and connection with customers.
Year :
2020-Present
Industry :
Outdoor & Sporting Goods
Client :
Hynes Bay Outdoor Products
Skills Used :
Adobe Illustrator, Photoshop, InDesign, Premiere Pro, Canva, Meta Business Suite, Social Media Strategy, Copywriting, Illustration, Video Editing, Content Planning, Asset Organization.
Goal :
Strengthen brand identity, expand online presence, and communicate product value through consistent, engaging, and educational content. This included clarifying the brand voice, improving visual cohesion, and reaching new audiences across multiple platforms.
My Role :
Creative direction, graphic design, illustration, video editing, content writing, social media management, and marketing strategy. Responsible for visual design, copywriting, and captioning across social platforms, selecting hashtags, answering comments, and organizing reusable brand assets, text, and content ideas for future campaigns.
Process :
Brand Assessment & Visual Direction: Evaluated existing brand materials and began developing a more cohesive visual identity. Refined color palette, typography, and layout approach while modernizing assets for consistency across print and digital platforms.
Content Creation & Platform Setup: Created and managed new social media accounts to expand the brand’s presence beyond Facebook. Designed and scheduled posts, reels, and paid ads to highlight the product’s features and uses.
Illustration & Animation: Created digital illustrations of the product for ads and explainer visuals. Built lightweight animated graphics in Photoshop and Premiere Pro to convey product function.
Print & Packaging Design: Adapted and updated packaging layouts, magazine advertisements, and booth banners to align with refreshed brand visuals and new size requirements.
Video Production: Helped plan, capture, and edit promotional videos for Meta ads, social media, and trade show use.
Performance Awareness: Tracked engagement and ad performance across platforms to identify trends and refine visual strategies for stronger audience connection and brand growth.
Outcome :
The new digital presence increased audience engagement and improved the brand’s visual consistency and storytelling. The materials are now used across social media, trade show displays, and print advertisements, supporting ongoing growth and awareness for the business.
This project demonstrates my ability to translate complex product concepts into engaging visual stories that connect design, marketing, and communication strategy.
More Projects - Coming Soon
Graphic Design
Creative Direction & Marketing Design
Developed and executed digital marketing and design strategies to grow Hynes Bay Outdoor Products, a small business built around a patented product. Created cohesive brand visuals, established new social media channels, produced advertisements, and managed audience engagement to strengthen visibility and connection with customers.
Year :
2020-Present
Industry :
Outdoor & Sporting Goods
Client :
Hynes Bay Outdoor Products
Skills Used :
Adobe Illustrator, Photoshop, InDesign, Premiere Pro, Canva, Meta Business Suite, Social Media Strategy, Copywriting, Illustration, Video Editing, Content Planning, Asset Organization.
Goal :
Strengthen brand identity, expand online presence, and communicate product value through consistent, engaging, and educational content. This included clarifying the brand voice, improving visual cohesion, and reaching new audiences across multiple platforms.
My Role :
Creative direction, graphic design, illustration, video editing, content writing, social media management, and marketing strategy. Responsible for visual design, copywriting, and captioning across social platforms, selecting hashtags, answering comments, and organizing reusable brand assets, text, and content ideas for future campaigns.
Process :
Brand Assessment & Visual Direction: Evaluated existing brand materials and began developing a more cohesive visual identity. Refined color palette, typography, and layout approach while modernizing assets for consistency across print and digital platforms.
Content Creation & Platform Setup: Created and managed new social media accounts to expand the brand’s presence beyond Facebook. Designed and scheduled posts, reels, and paid ads to highlight the product’s features and uses.
Illustration & Animation: Created digital illustrations of the product for ads and explainer visuals. Built lightweight animated graphics in Photoshop and Premiere Pro to convey product function.
Print & Packaging Design: Adapted and updated packaging layouts, magazine advertisements, and booth banners to align with refreshed brand visuals and new size requirements.
Video Production: Helped plan, capture, and edit promotional videos for Meta ads, social media, and trade show use.
Performance Awareness: Tracked engagement and ad performance across platforms to identify trends and refine visual strategies for stronger audience connection and brand growth.
Outcome :
The new digital presence increased audience engagement and improved the brand’s visual consistency and storytelling. The materials are now used across social media, trade show displays, and print advertisements, supporting ongoing growth and awareness for the business.
This project demonstrates my ability to translate complex product concepts into engaging visual stories that connect design, marketing, and communication strategy.